Jan 05, 2016
Growth attributed to a sustained demand for paper-based packaging materials prompted by urbanization, population growth, and the expansion of emerging economies.
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This will be particularly evident in the emerging markets of Africa, Asia, and South/Central America, with the unrest in the Middle East casting a cloud over otherwise good growth in this region as well.Demand in North America will lose some market share to these regions, especially Asia, while Europe should maintain its position in the market over the review period.
“At a macro-economic level, urbanization, population growth, aging populations, and the growth of the emerging economies are all exerting varying degrees of stimulus on the demand for coatings,” says Stephen Harrod, author of the report from Smithers Pira. “Changes in retail infrastructure in the emerging regions are opening up new opportunities for packaging generally and consequently for the coating industry.”
In total, over 30% of all paper-based packaging carries some form of functional or barrier coating, ranging from 100% of liquid packaging board to just 7% of corrugated materials. This rises to more than 45% of food packaging, with a third of beverage packs and a fifth of non-food materials carrying these coatings.
The $5 billion functional and barrier coating industry is turning green, with the need for recyclability being driven at all levels—from legislative and regulatory requirements through to consumer perceptions and pressure groups—and key technological breakthroughs are making their presence felt. In addition, consumer trends such as increasing demand for smaller pack sizes provides a stimulus for the coatings market, as more and smaller packs present a greater surface area for coating than the fewer and larger packs they replace.
Source: PACKAGING WORLD