[Post Show Report] CeBIT 2015

Mar 27, 2015

The lead theme at CeBIT 2015, d!conomy, spotlighted the rapid digitalization of all segments of the economy and society

CeBIT is growing stronger: In year two of focusing strictly on B2B, CeBIT impressively underscored its position as the world’s leading event for IT and digitization – more display area, more visitors, more SME involvement, more internationality, a top-notch conference program, and increased spending volume. “CeBIT 2015 has sent an impulse around the world – information, innovation and inspiration at CeBIT lead to investment,” said Oliver Frese, member of the managing board at Deutsche Messe, at the CeBIT closing press conference in Hannover. “CeBIT delivered what it promised.” More than 3,300 companies from 70 countries exhibited at CeBIT 2015.

This year’s CeBIT also showed that successfully harnessing the potential of digitization will require a clearer focus by policymakers to create the ideal conditions for startups in their establishment and growth phases. A glance at what is happening in China can provide valuable insight, for China is viewed as the Internet market with the highest growth potential. Evidence of this was provided by former English teacher Jack Ma – an impressive keynote speaker at the CeBIT Opening Ceremony – whose Internet platform Alibaba long ago outpaced Amazon and eBay in terms of sales.

Source: CeBIT News