CES Asia 2016 Set to Double in Size from Inaugural Show
Feb 02, 2016
More than 100 exhibitors confirmed for second annual innovation event in Shanghai, China
The Consumer Electronics Association (CEA)® today announced that more than 100 companies are already slated to exhibit at CES Asia™ 2016 as it returns to Shanghai to run May 11-13 at the Shanghai New International Expo Centre (SNIEC) and the adjacent Kerry Hotel. The returning event will draw global businesses to showcase the latest products and technologies entering the Asian marketplace.
Exhibitor demand is high for the second annual CES Asia after a successful inaugural event in May, 2015; more than 100 exhibitors are already currently confirmed for CES Asia 2016, already exceeding the size of the original show floor. Notable companies early to sign in this curated exhibit space include: Audio-Technica, Continental Automotive Holding, Gibson Brands, IBM, Monster, SAIC-GM/OnStar, Scosche, Twitter, Volkswagen and Voxx.
“Exhibiting at CES Asia is an opportunity for both global and local companies to expand market share and increase profits in this critical market, especially important in times of economic volatility,” said Karen Chupka, senior vice president, CES and corporate business strategy. “Companies that haven’t established themselves in the Asian market can leverage CES Asia to catapult into this emerging hotbed.”
The expansion from two halls to four will create a dynamic show floor of more than 40,000 gross (20,000+ net) square meters of exhibit space. In order to qualify for space, exhibitors are subject to a highly selective application process and must be considered innovative and produce a branded product.
CES Asia brings together some of the most influential companies and thought leaders together in one location, allowing executives to see future trends and make business decisions. For 2016, the show expects more than 30,000 attendees, including 1,000 press and 350 exhibiting companies showcasing innovation across 14 product categories.
Audit numbers for the 2015 CES Asia show 28,682 attendees and 1,389 media over 21,875 gross square meters (9,525 net square meters) of exhibit space. With nearly 15 percent of attendees coming from outside of mainland China, the three-day event was a global celebration of technology geared towards the Asian market which featured high-level keynote speakers and included 52 conference sessions and 212 exhibiting companies from 16 countries. All of CES Asia’s show demographics and statistics are verified by a third party, independent audit, certified by the Exhibition and Event Industry Audit Commission (EEIAC). The full CES Asia Audit Summary will be available in October 2015.
Influential brands come to CES Asia to launch new products into the Asian market. From tech powerhouses to innovative startups, manufacturers, developers and suppliers showcase new products and create strong business relationships with new and existing industries.
About CEA: The Consumer Electronics Association (CEA) is the technology trade association representing the $285 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.
About CES Asia: Owned and produced by the Consumer Electronics Association (CEA)® and co-produced by Intex, CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to CE industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the CE industry.
For more information, please visit www.cesasia.cn/ or contact CESAsia@CE.org.