【Pre-Show Press Release】PSI 2017

Jun 20, 2016

PSI 2017 to take place on new days of the week, feature expanded visitor concept

"Wednesday to Friday" is turning into "Tuesday to Thursday": PSI will take place on new days of the week from now on. In 2017, the kick-off event for the upcoming promotional products year is scheduled to take place in Düsseldorf from 10-12 January.

With six months still to go before the start of the show, numerous key players have already booked their stands; even at this early stage, more than 75 per cent of the exhibition space has been sold. That said, the new order of days is just one of the major reforms announced for PSI 2017. Another one: for the first time, distributors will be able to invite their industry customers to attend PSI on the last day of the event.

uma Schreibgeräte, Michael Schiffer Promotion, Halfar System, Lensen Toppoint, FARE, JUNG BONBONFABRIK and Lediberg: a number of renowned companies have already secured their stands. MACMA, Gustav Daiber, BRUNNEN & EILERS, TROIKA and Mid Ocean Brands will also be showcasing their highlights at the trade show. In particular, numerous textile providers have announced their participation, with textiles once again being a key focus of the 2017 show.

The Textile Area – the centrepiece of Hall 10, the textiles hall – will be expanded yet again, featuring a large finishing area, among other things. Also enhancing the programme will be a partnership with the Academy for Textile Finishing. The PSI Institute Competence Area in Hall 9 is growing, as well. In addition to various consultation options and the products of PSI FIRST participants, it will be home to a comprehensive presentation programme.

New industry customer day

While the PSI show used to be a "closed-shop event" accessible only to suppliers and consultants from the promotional products industry, industry customers invited by their promotional products consultants will now also be able to visit the show on the third day. The first two days will remain reserved exclusively for PSI members.

"We have to act with confidence and, in a dialogue with advertisers, demonstrate the original and multifaceted potential of promotional products as advertising media. And what could be better suited to do just that than the largest exhibition of the industry anywhere in Europe?" says GWW chairman Patrick Politze. "This decision is rooted in a great sense of responsibility for the industry and in mutual trust."

PSI Managing Director Michael Freter also welcomed the GWW's decision to open up the show to a larger audience: "As Europe's leading exhibition, the PSI Show offers ideal possibilities for developing wider advertising industry circles for promotional products. The PSI Show is aimed at whetting customers' appetite for even more promotional products. But something else is equally clear: this hunger will still be satisfied by promotional products consultants."

Industry customers will be easy to recognise thanks to specially marked admission tickets. What's more, to facilitate the processing of enquiries, exhibitors will be able to use the tickets to match up industry visitors with their respective promotional products consultants. Suppliers will still be obligated to adhere to the indirect distributorship model.

More information is available on the PSI website.