Impressive increase in quality and visitors at Ambiente 2019

Mar 25, 2019

The world’s leading trade fair for consumer goods in Frankfurt has come to an end after five days, finishing in an excellent mood and with a rise in visitor numbers. 136,000 trade visitors from 166 countries came to Ambiente 2019, ordering the latest products from the entire world for their businesses and obtaining inspiration for their merchandise presentation at the POS as well as new ideas for the digital future.

Occupying an exhibition space of 306,500 square metres (gross), 4,451 exhibitors from 92 countries revealed the trends of this coming business year. 85 per cent of all exhibitors came from outside Germany, making Ambiente 2019 the most international one of all times. Ambiente in Frankfurt was visited by around 136,000 buyers from 166 countries [4], resulting in an increase in visitors and a very upbeat atmosphere in the halls. Significantly more exhibitors reached their targets for the trade fair this year, making more contacts than the year before.

“Here at Ambiente we can still feel the hustle and bustle of world trade, even if there are already quite a few signs of a downturn in the economic outlook. Using Ambiente as a trading hub, consumer goods manufacturers from the entire world target both local and regional markets – all over the world. Here in February, therefore, the signals are set for the entire year, 2019, and beyond. This is impressively borne out by the number of orders and the quality of both German and international buyers,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. A similarly positive conclusion is reached by Thomas Grothkopp, Managing Director of the German Trade Association for Residential Accommodation and Offices (HWB): “The retail trade worked very hard at Ambiente again, while the carefully planned hall structure was quite a challenge because it was new. For retailers – regardless of size – Ambiente is unrivalled in terms of innovations and internationalism.”

The top ten visitor nations after Germany were Italy, China, France, the UK, the Netherlands, the United States, Spain, Switzerland, Russia and South Korea. Satisfaction ratings among visitors remained at a high and robust level of 94 per cent. Outstanding increases in visitors were recorded from the entire world this year, particularly from South America, with countries such as Brazil, Ecuador and Mexico, from Europe with the UK, Spain, the Netherlands and Russia, and from Asia, with China, Thailand and India.

Exhibitors and visitors like the new structure

In Living and Giving, Ambiente featured a completely new structure. Retailers discovered products for their core ranges, while also being able to find out about suitable additional ranges and then to actually place orders. This is all about the increasing global trend towards concept stores. In the Dining area, the Houseware & Storage segment presented the latest household gadgets and other helpful items, situated for the first time in the new Hall 12. The structural innovations at Ambiente 2019 met with positive acceptance among exhibitors and visitors alike, bringing new groups of visitors to the stands in each of the halls.

Partner country globe is returning home

Ambiente 2019 was very much dominated by the masterly craftsmanship and traditions of the subcontinent, by Bollywood and by an amazing variety of delicious food. Over the last few years eight partner countries have successfully showcased themselves at Ambiente. Now it’s time for something new and the partner country globe is returning home. But in 2020, we can also look forward to the exciting subject of “The world comes to Ambiente”, as the world’s leading trade fair will be presenting a programme in a new look and exceptional design.

HoReCa will have its own hall level in 2020

For the first time in 2020, the Dining area will expand to include a dedicated hall level for exhibitors from the hotel, restaurant and catering industry (HoReCa). In this way the world’s leading trade fair for consumer goods will underline its position as an important international HoReCa trading platform for everything that matters in the hospitality industry. Moreover, in 2020, it will give this segment more space in the form of the new HoReCa Forum in Hall 6.0.

The next Ambiente will be held from 7 to 11 February 2020.